More $$$ for One Minute’s Work
Want to add both perceived and real value to your work? Of course your answer is, Yes! There are two simple but important steps that the large majority of fine-art photographers overlook when marketing their prints. Combined, the time required is less than one minute. Do I have your interest? Click here to learn what to do. You are a photographer who takes pride in your work. You also would like to, or have to, make money from selling your prints. You expend a great deal of time, energy, and hard-earned money creating your art. Yet, you may be overlooking these two subtle but important elements that add perceived and real value. The first is your signature. “But I sign my mat,” you say. Good, but it’s not the same as signing your print. Mats are replaced by owners for a variety of reasons. When that happens, you’ve lost the opportunity for others to know who created the masterpiece hanging in the foyer of Denzel Washington’s LA mansion. Also, consider which image may be more likely perceived as created by an established artist, one with a signed print or signed mat? It’s a subtle, but a value-enhancing difference. If you are worried about your signature detracting from your work, it won’t. But it can add to it. The second step is assigning your print to a limited edition. If you’ve seen 2/20 on a print, or mat, the artist designated the print as the second in a total of 20 prints. It also indicates that the artist will not create more than 20 prints of that image. There is a certain panache and value associated in owning a lower number print. However, owning a print with 62/250 has little or no more value than if the print was not indicated as being of a “limited” edition. Limited edition means just that: LIMITED. What is a limited edition? I’ve never read any defining number, but it’s my opinion once an edition set is more than 20 it begins to lose its significance and marketing value. Did you find this article beneficial? Please let me know by just clicking on one of the two email voting links: Very useful No need to add any comments, but they are appreciated. Larry Padgett Did you find this article helpful? Do you have thoughts or comments on this article, I’d like to here from you. Please send me your comments to larry@photobizguru.com Larry Padgett is a marketing consultant for photographers and photography-based organizations. You can read other articles by Larry at www.photobizguru.com
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